Tuesday, 16 February 2010

French Connection: The Woman

This is, in my opinion, the best fashion campaign of recent months if not years.

Formerly known for slogan covered t-shirts and a (not especially) risque campaign which played on it's acronym FCUK, French Connection has recently launched their new advertising campaign in the UK.

You may have noticed the print adverts as well as out of home posters on billboards, buses and tubes with beautifully styled pictures of either a bearded man or a sultry woman declaring "This is the man" and "This is the woman".

The curious, myself included, flock to the website and can select from six 30 seconds films exploring the nature of the woman and that of the man. The films are simple, sexy, wry and at points hilarious sly amusing. Best of all they represent what is clearly a change in direction for French Connection, there is even a reference to how a man would never wear a slogan adorned item. Take a look at the film below and the rest here to see just how good they are.

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